The third article in our Clean Middle East series focusing on the role of SMEs in the UAE economy has just been published – SMEs: Quality Customer Experiences Matter.
Especially in highly competitive markets characterised by customer empowerment and rising customer expectations, big is not always best when it comes to customer service.
Precisely because of their smaller size, SMEs can have advantages over larger competitors in delivering more agile and flexible customer service. Short command chains allow customer problems to be resolved more quickly compared to larger corporations where the gears of bureaucracy move much more slowly.
Since our establishment in Dubai two decades ago, Arpal Gulf’s total commitment to customer service has allowed us to develop a genuine competitive edge in an increasingly crowded market.
You can read about how we have achieved this here.