We are delighted to present our new company video to the online community. The video showcases our manufacturing and technical capabilities as well as providing a brief insight into the company’s renowned customer service and support offering.
Max Adam, Sales & Marketing Director, says:
“I am really pleased with the way this has turned out. I think we have managed to encompass all the key features of the business in just over five minutes. We wanted to not only cover our factory operations and technical capabilities, but also provide a glimpse of how the business interacts with our key market sectors from our customers’ perspective.”
The new video heralds a more focused approach into video marketing for the business. Our You Tube channel will become a core source of content over the coming months.
“Our Dubai based operation, Arpal Gulf, is gearing up to produce a series of training videos covering all sorts of applications within the cleaning sphere. We see real merit in using video strategically, especially as there are so many different languages at play in the UAE.”
Arpal Gulf will focus on developing short clips about disinfection for the Dubai restaurant sector.
With an estimated 19,053 food and beverage outlets by 2020, according to a KPMG estimate, the videos will help to consolidate Arpal Gulf’s position as a leading company assisting food business operators understand the importance of “serving clean food, in clean kitchens, by clean people”.
Over the last year or so, the company has built up a significant library of video content which will now be used to develop shorter training and marketing clips for the Arpal Group of companies to use.
You can view our new company video below or by clicking here. Enjoy.